Quick answer: Accreditation means an outside body checks something against a published standard and confirms it meets that standard. Academic accreditation checks schools, colleges and universities and the education they deliver. Brand accreditation checks a whole brand. TBAC | IBES – International Brand Excellence Standard is a brand excellence standard: it scores a brand on…
Quick answer: A brand award celebrates what a brand has already achieved, at one moment in time, usually based on reputation and a judged submission. Brand certification or accreditation checks the evidence for a brand now, gives it a score, and is renewed on a schedule. TBAC | IBES – International Brand Excellence Standard is…
Quick answer: Ethical branding means a brand is honest, responsible and accountable in what it says and does. Its claims are true and can be checked, it takes real steps to reduce harm to the environment, it gives back to its community, and it handles complaints fairly. In TBAC | IBES – International Brand Excellence…
Quick answer: Brand innovation is how a brand keeps learning, improving and responding to change so it stays relevant to the people it serves. It is not only about new technology. It means watching your market, developing new ideas, listening to customers and making real improvements. In TBAC | IBES – International Brand Excellence Standard,…
Quick answer: Brand equity is the extra value a brand creates because people know it, trust it and choose it for more than price. You see it when your name helps you sell, when customers accept a fair price instead of switching to cheaper options, and when they keep coming back. In TBAC | IBES…
Quick answer: Customer experience branding means your brand is defined by what people actually live through when they deal with you, not only by what you say about yourself. Customers, staff and partners all shape that experience. In TBAC | IBES – International Brand Excellence Standard, this is Pillar 3, Customer and Staff Experience, one…
Quick answer: Brand governance is the set of rules, roles and routines that decide who makes brand decisions and how the brand is protected over time. It covers clear ownership, brand guidelines, trademarks and a crisis plan. In TBAC | IBES – International Brand Excellence Standard, this is Pillar 2, Governance and Brand Care, one…
Quick answer: Brand positioning is the clear place a brand holds in people’s minds: who it serves, what it promises and why it is different from others. A brand positioning strategy is the plan that makes that place real and keeps it steady. In TBAC | IBES – International Brand Excellence Standard, this is Pillar…
Quick answer: The Six Trust Pillars are the six areas TBAC | IBES – International Brand Excellence Standard uses to check whether a brand can be trusted: (1) Brand Strategy and Position, (2) Governance and Brand Care, (3) Customer and Staff Experience, (4) Money and Market Strength, (5) New Ideas and Change, and (6) Ethics,…
Quick answer: A brand excellence standard is a published set of rules that says what a trusted, well-run brand looks like, and how that is checked with evidence. TBAC | IBES – International Brand Excellence Standard is one such standard. It reviews brands across Six Trust Pillars, scores each pillar from 1 to 5 Trust…
