KUALA LUMPUR, 23 October 2026 – TBAC | IBES – International Brand Excellence Standard has officially launched. The launch was presented at The BrandLaureate BestBrands Awards 2026 gala, held on the night of 22 October 2026 at the Majestic Hotel Kuala Lumpur. TBAC | IBES is published by The BrandLaureate Accreditation Council (TBAC), established under…
Quick answer: A brand health check is a short, regular test of how well your brand is doing today. Ask yourself honest questions across six areas: strategy, governance, customer and staff experience, money and market strength, new ideas, and ethics. Below are 24 questions, four for each area, that any owner can answer this week….
Quick answer: A brand audit is an honest review of how well your brand keeps its promise. Write down what you promise, gather evidence across strategy, governance, customer and staff experience, finances, innovation and ethics, score each area, and fix the weakest one first. For a fast, free start, the Brand Snapshot is a brand…
Quick answer: To build a brand people trust, decide clearly what you stand for, run the brand with care, keep your promise to customers and staff, stay financially healthy, keep improving, and act ethically. Then show evidence for each of these. TBAC | IBES – International Brand Excellence Standard checks brands on exactly these Six…
Quick answer: Brand accreditation is an independent check of a whole brand against a published standard, backed by evidence and a score. TBAC | IBES – International Brand Excellence Standard, published by The BrandLaureate Accreditation Council under The World Brands Foundation (TWBF), reviews brands across Six Trust Pillars and issues a BrandMark at three tiers:…
